Prof Betty LIN

EMBA Kellogg-HKUST

Associate Director, Dual Degree Program in Technology and Management
Associate Professor, Interdisciplinary Education

Teaching and Education Development Activities

Betty is responsible for dual-degree program’s daily operation management, marketing and new student recruitment strategies as well as enrichment curriculum development. She believes experiential learning is crucial for her dual-degree students to synergize their Engineering and General Business Management education.  She designs experiential learning projects together with market-leading companies to give students opportunities to use technology to solve real-world business problems and polish soft skills in leadership, teamwork and public speaking. Her projects tackle issues that keep company executive’s up-at-night, requires use of disruptive technologies and business best practices - customized for the sponsor’s real situation. So far, her experiential courses are unique and none are alike!

For the fall and spring semesters, she runs 13-week long corporate-sponsored projects using methodologies such as McKinsey’s consulting engagement, Stanford’s Design Thinking and Lean Startup.  Her corporate sponsors benefit from not only student’s innovative solutions but also talent identification and recruitment. During summer and winter semesters, she co-leads inter varsity startup business plan competitions with two groups of world-leading universities including University of Illinois Urbana-Champagne, University of Sao Paulo, University of Bayreuth, Nanyang Technological University and University of California Berkeley.

Betty leads the collaboration with Google Solve-for-X to develop Solve-for-X @ HKUST.  She works with Singular University enthusiasts and startup community leaders to promote moonshot startup culture within HKUST and also nearby regions. 

Betty’s interests and education development subjects includes critical thinking, consultative problem solving, entrepreneurship and disruptive startup methodologies.

Betty has 25 years of industry experience, 10 years as a general business manager, 6 years as a consulting practitioner and consultant trainer and 9 years as a product designer in the Silicon Valley. She has an EMBA from Kellogg-HKUST and B.A. in Electrical Engineering and Computer Science from U.C. Berkeley.