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TEMG4950N: Meta LLM for Digital Transformation of Viu International

Sponsored by Meta (Facebook) and Viu International, this project focused on enhancing Viu's digital marketing strategies across 25 markets. Students developed a digital transformation plan and solution prototype using Meta Llama 3 and other tools to revolutionize push notification campaigns.

TEMG4950M: Advanced Air Mobility for Arup Aviation

Advanced Air Mobility (AAM) using electric Vertical Takeoff and Landing (eVTOL) aircraft is revolutionizing aviation. In TEMG4950M, student-consultants crafted four innovative proposals for surveillance, emergency services, tourism, and airport connectivity. Through thorough research and strategic recommendations, our students demonstrated consulting expertise and delivered impactful solutions for our client.

TEMG4950L: Global ETF Dashboard for J.P.Morgan Asset Management

As a leader in Exchange Traded Funds (ETFs), JPMorgan Chase Bank (JPMC) partnered with our undergraduate students to develop an innovative solution to strengthen its market position. Guided by Professor Betty Lin over 13 weeks and through collaboration with JPMC's multidisciplinary professionals, our students designed global ETF sales dashboards. These dashboards integrate trends and insights from news, social media, and quantitative metrics, covering JPMC’s products and competitors.

TEMG4950K: Google and Open Data Strategy for PCCW-HKT by TalentLabs

Our student-consultants have leveraged Google Cloud technology and datasets from the government and PCCW-HKT to envisage creative yet pragmatic solutions addressing emerging market demands facing by four aspects of PCCW-HKT businesses: CSL/1O1O, digital OOH marketing, DrGo, and smart city.

TEMG4950J: Virtual Banking Strategies for Livi

A team-based consulting project where student-consultants will develop “Innovative Virtual Banking Product & Marketing Strategies” for livi bank, one of the local virtual banks, to consider for commercialization in Hong Kong. After 13-week coaching by Prof. Betty Lin (course instructor) and meetings with subject experts from livi bank and IBM, our students have designed innovative customer engagement strategies and tailored virtual banking products to tackle the real world challenge.

 

WORK WITH REAL CLIENTS. CREATE TANGIBLE OUTCOMES.

TEMG4950 “T&M Consulting for a Real Client” is a series of experiential-learning courses for students to role-play as consultants, solving real-world challenges industry-leading companies face. 

 

 

 

Final_TEMG_Highlights

 

THE CONSULTING ENGAGEMENT LIFE CYCLE

 

Pre-trip Icon
Week 1-4
  • Explore foundational frameworks
  • Investigate relevant sectors and adopt effective approaches
  • Recognize challenges and formulate assumptions
Days 1-2 Icon
Week 5-8
  • Project Kick-off
  • Know your stakeholders and how you can help them
  • Design Thinking
Days 3-9 Icon
Week 9-12
  • PITCH
  • PIVOT
  • REPEAT
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Week 13
  • Final Presentation

MEET OUR SPONSORS

 

sponsors

 

 

WORDS FROM OUR SPONSORS

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John Lee

Mr. Andy Chow

Head of Customer Solution Architects, Google Cloud Hong Kong

Google and Open Data Strategy for PCCW-HKT by TalentLabs

It could be a birthplace of some phenomenal product managers that could go on to really change the trajectory of different industries.

TEMG 4950K: Google and Open Data Strategy for PCCW-HKT by TalentLabs

 

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Sarah Wong

Jin Fan

Aviation Business Leader of East Asia Region, Arup

Advanced Air Mobility for Arup Aviation

With no prior knowledge in the field, the students delivered highly professional and impressive proposals…  Thank you Betty Lin for a well organized and professional program.  One of the best university modules I have attended.

TEMG4950M: Advanced Air Mobility for Arup Aviation

 

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Michael Chen

Philippe El-Asmar

MD, APAC Head of ETF, Digital & Direct

Global ETF Dashboard for JPMC

On behalf of the whole JPMAN team, thank you very much Professor Betty Lin, class TA Yigit Sen and all 24 HKUST students for this great engagement"

TEMG4950L: Global ETF Dashboard for JPMC

 

 

 

A HISTORY DATING BACK 20+ YEARS

 

Academic Year Semester Corporate Partner Topic Photo Album
2024-25 Fall Viu and Meta Meta LLM for Digital Transformation of Viu Marketing Photo Album
2023-24 Spring Arup Advanced Air Mobility for Arup Aviation Photo Album
2023-24 Fall J.P. Morgan Global ETF Dashboard for JPMC Photo Album
2022-23 Summer Corporate Banking Bond price prediction  
2022-23 Spring Google & PCCW-HKT Data Processing & Visualization Business Case with Prototyping

Photo Album
2022-23 Winter UBS APAC T&M Prototyping and Research for UBS Photo Album
2022-23 Fall livi Bank Virtual Banking Strategies for livi  
2021-22 Spring Arup and IBM Urban Retrofitting Strategies for Arup  
2021-22 Winter UBS APAC T&M Prototyping and Research for UBS  
2021-22 Fall Transport Dep't and IBM Future Transport Planning for Hong Kong  
2020-21 Summer Corporate Banking Machine Learning for Credit Rating Prediction  
2020-21 Spring Bayer & IBM Precision Farming for Bayer Japan  
2020-21 Winter UBS Zurich Financial Investment Prototyping  
2020-21 Fall Li & Fung GTM Strategies for FashionTech in 4 countries  
2019-20 Spring Arup & IBM Facade Inspection Strategies for Arup Global  
2019-20 Winter UBS APAC AI/ML for Global Unicorn Prediction  
2019-20 Fall Google Hong Kong O2O Strategies for 5 Google Industry Sectors  
2018-19 Spring Philanthropy in Motion Social Venture Growth Strategies and Grant Making  
2018-19 Winter UBS APAC AI/ML for China Unicorn Prediction  
2018-19 Fall Gillette Growth Hacking for Gillette Hong Kong  
2017-18 Spring Union Medical Healthcare GP Medical Clinics 2.0  
2017-18 Winter UBS APAC Blockchain Feasibility Prototyping  
2017-18 Fall Barons & IBM AI/ML Prototyping for Barons Recruitment Photo Album
2016-17 Spring Harman Healthtech Strategies for Hong Kong  
2016-17 Fall HK Jockey Club & IBM Go Paperless Strategies for HKJC 4 BU's Photo Album
2015-16 Spring Harman Smart Home Innovation for Global Markets Photo Album
2015-16 Fall Golend.hk & IBM P2P Online Lending Strategies for GoLend.hk  
2014-15 Spring HKTDC & IBM O2O Strategies for HKTDC Photo Album
2014-15 Fall Esquel Group & IBM Talent Recruitment Strategies for NextGen  
2013-14 Spring An Airline & IBM Business Insight from Social Analytics for an Airline  
2013-14 Fall Harman Last 3 Feet Innovation for POS Photo Album
2012-13 Spring A Major Bank Innovation for a Command & Control Center  
2012-13 Spring Fuji Xerox Document Management Strategies  
2012-13 Fall Quanta Computer eLearning Startup Innovation for Greater China  
2011-12 - IBM software Cloud Computing Strategy for a Software Brand  
2011-12 - Qnet Mobile Payment Solution Innovation  
2010-11 - Schmidt RFID Business Applications  
2010-11 - Akamai T&M Innovation for Ubiquitous Web 2.0  
2009-10 - Professional Property Services T&M Innovation for High Performance Buildings  
2009-10 - AM 730 Media T&M Innovation for Free Media  
2008-09 - Schmidt Business of Sensors Technologies  
2008-09 - NTT DoCoMo Technology Commercialization  
2007-08 - Schmidt Business Case Study on Applications of RFID  
2007-08 - OOCL Trucking Logistics Services Innovation  
2006-07 - A Global Bank Command & Conquer - A Business / IT Reality  
2006-07 - OOCL & Sun Microsystems China Logistics Strategies  
2005-06 - OOCL eLogistics Solution for Free Trade Zone in China  
2004-05 - IBM (US) Retail Emerging Business Opportunity